ECOMMERCE STRATEGY FOR DTC PARENTING BRANDS

See the big picture.
Know where to focus.

Senior ecommerce strategy and leadership for growing parenting brands — helping you identify what matters most and build a clear path forward.

LET'S TALK

HOW I CAN HELP

From finding your biggest opportunities to leading what happens next.

  • Find your biggest opportunities.
    Know where to focus first.

    A strategic review of your ecommerce experience designed to uncover what’s working, what’s getting in the way of growth, and where to focus next.

    What I review
    Customer Journey & Site Experience
    Merchandising & Product Discovery
    Product Detail & Conversion
    Cart, Checkout & Purchase Experience
    Retention & Customer Lifecycle
    Ecommerce Growth Strategy

    What you’ll walk away with
    Prioritized Recommendations
    90-Day Growth Roadmap

  • Experienced ecommerce leadership,
    without the full-time hire.

    Ongoing senior-level support to make key ecommerce decisions, build plans, align priorities, and keep your business moving forward.

    How I can support
    Strategy & Prioritization
    Planning & Roadmapping
    Execution Guidance
    Cross-Functional Leadership

ABOUT RAISED BRANDS

A woman with long brown hair, wearing a white t-shirt and gray sweatpants, sitting comfortably on a light green armchair in a room with marble walls and a white wall in the background, smiling at the camera.

Hi! I'm Lauren :)

I've spent my career working inside DTC brands, where ecommerce never operates in a silo. My experience spans ecommerce strategy, merchandising, customer experience, operations and product management — giving me a cross-functional perspective on what drives growth.

Today, I bring that experience to founder-led parenting brands, combining senior ecommerce thinking with the perspective of a mom who understands the customer firsthand.

LET’S WORK TOGETHER

Let’s find your next growth opportunities.

Whether you need clarity on where to focus or experienced leadership to move your ecommerce priorities forward, I’d love to hear what you’re working on.

Lauren Gruber
Founder, Raised Brands